PR with Purpose is the phrase I use to describe my approach. It’s rooted in integrity, personal connection and impact. And while it’s a simple concept, it’s one I think is worth explaining.

My recent research into AI and Sustainability has left me scratching my head on this important question.

How podcasts have become one of the best platforms for thought leadership PR activity

You might have heard that PR is “dead” or that you don’t need it to grow your business. But let’s get real - PR is far from obsolete. In fact, it’s the engine behind every brand that wants to be credible, trusted, and well-regarded by its audience.