— James Lewis, Co-Founder & Head of Studio at The Good Side
Over the past 13 years working at a senior level in PR agencies - including Head of Media, Associate Director, Senior Creative Director and MD - I have honed a versatile skill set, across a wide range of clients and sectors. This has equipped me with the ability to craft campaigns that resonate across platforms and affect real change.
In 2024 I launched my own consultancy, driven by a commitment to working with purpose-driven brands and agencies that align with my values of ethics, sustainability and equity.
'PR with Purpose' is more than a tagline - it embodies my belief in the transformative power of fair treatment and collective action to drive meaningful change. My approach brings together intelligence, curiosity and creativity to solve PR challenges and create narratives get cut-through.
I’m passionate about making a positive impact on the planet and the communities I work with by ensuring responsible practices are woven into my business.
Reducing Environmental Impact: I’m proud to use a green energy supplier and am always looking for ways to minimise waste, energy consumption, and my overall environmental footprint.
Giving Back to the Community: Supporting my local community is a key part of my ethos. My volunteering includes working with social impact charities such as St Austell Citizen's Advice Bureau, Cornwall Kitchen Larder, and St Austell Soroptimists.
Supporting Global Causes: I donate to organisations providing medical aid to civilians in warzones, reflecting my commitment to making a difference on a global scale.
Continuing to Improve: In 2025 I’ll be working towards achieving B Corp accreditation, ensuring my business meets the highest social and environmental standards. I’m also investing in further training to make Ellie Glason PR Limited as sustainable as possible.
Collaborating for Good: I actively seek to work with clients and suppliers who share my commitment to sustainability, ensuring the work we do together supports a greener, fairer world.
By aligning my actions with my values, I aim to lead by example and create a tangible, lasting impact both locally and globally.