My Background
Over the past 10 years working at a senior level in PR agencies, I have honed a versatile skill set, covering everything from newsgen research to experiential events, across a wide range of clients and sectors. This has equipped me with the ability to craft campaigns that resonate across platforms and affect real change.
This foundation, combined with my commitment to working with purpose-driven brands that align with my core values of ethics, sustainability, and equity, have led me to launch my own consultancy.
'PR with Purpose' is more than a tagline - it embodies my belief in the transformative power of fair treatment and collective action to drive meaningful change. My approach brings together intelligence, curiosity, and creativity to solve PR challenges and create narratives that drive brand awareness, foster engagement, and inspire action.
My Thought Leadership
Here's a selection of some of the best of my thought leadership coverage:
Taylor Swift Endorses Kamala Harris - My comment in PR News about the PR lessons of Taylor Swift's endorsement: Link
How to Cement Yourself as a Thought Leader - My comment in PR Week: Link
Don’t Confuse Market Research with PR Research - My comment in PR Week: Link
Journalists Urge PRs to Stop Relentless Chasing - Research I ran at Perspectus Global about how to pitch to journalists, published in PR Week: Link
Inaugural PRCA US Census 2022 - My comment on this landmark research, which I oversaw: Link
Why the PR Industry Must Talk About the Menopause - My comment in PRMoment: Link
How to Get Rich in PR - My comment in PRMoment: Link
My Commitment to Sustainability
I’m passionate about making a positive impact on the planet and the communities I work with by ensuring responsible practices are woven into my business.
Reducing Environmental Impact: I’m proud to use a green energy supplier and am always looking for ways to minimise waste, energy consumption, and my overall environmental footprint.
Giving Back to the Community: Supporting my local community is a key part of my ethos. My volunteering includes working with social impact charities such as St Austell Citizen's Advice Bureau, Cornwall Kitchen Larder, and St Austell Soroptimists.
Supporting Global Causes: I donate to organisations providing medical aid to civilians in warzones, reflecting my commitment to making a difference on a global scale.
Continuing to Improve: In 2025 I’ll be working towards achieving B Corp accreditation, ensuring my business meets the highest social and environmental standards. I’m also investing in further training to make Ellie Glason PR Limited as sustainable as possible.
Collaborating for Good: I actively seek to work with clients and suppliers who share my commitment to sustainability, ensuring the work we do together supports a greener, fairer world.
By aligning my actions with my values, I aim to lead by example and create a tangible, lasting impact both locally and globally.
