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“Ellie drives PR for The Good Side and is a fantastic collaborator. She has a deep understanding of the work we do and our ethos, and works closely with the team to identify and draw out our most newsworthy angles and stories. She’s landed some impressive coverage for us, and we’d recommend her to any purpose-driven agency that needs a clever and creative PR partner.”
— James Lewis, Co-Founder & Head of Studio at The Good Side
My Background
Over the past 15 years in senior agency roles - including Associate Director, Senior Creative Director and MD - I have helped brands earn attention, build reputation and drive growth across consumer, corporate and trade media.
But working inside agencies also revealed a common blind spot. We spend our time shining a light on clients, while barely shining one on ourselves beyond the obligatory new business win release or annual award entry.
That matters because agencies need visibility too - to build credibility, attract better briefs, win talent and stay front of mind in a crowded market.
In late 2024, I launched my own consultancy to solve that problem. I work with agencies and founders to turn great work, sharp thinking and genuine expertise into publicity that drives growth.