01 — Project details

As The Good Side’s PR partner, I was tasked with amplifying the agency’s groundbreaking manosphere research for Movember, while carving out a distinct narrative that highlighted The Good Side’s expertise. With Movember owning the core data and findings, I focused on showcasing the agency’s methodology and cultural insight, positioning co-founder and CEO Saul Parker as a leading commentator on modern masculinity.

I developed and executed a thought leadership strategy built around op-eds, expert commentary, and interviews, using proactive media relations and newsjacking to secure opportunities in both consumer and trade media.

02 — Outcome

The campaign secured 9 pieces of national and trade coverage, including op-eds in Campaign and Research Live, a feature in The Telegraph, and an opinion piece in The Independent.

Syndicated coverage followed in The Week, Yahoo, and other outlets.

Saul Parker was established as a trusted media expert, adding insight on this very important cultural topic. The coverage achieved almost 3 million estimated views and 430+ social shares, successfully raising The Good Side’s profile and expanding its audience reach.