Positioning with Purpose

A clarity workshop for founders, agencies and creative leaders

You can’t tell your story if you can’t see it clearly.

Many brilliant founders and creative teams struggle to articulate who they are and why they matter. They know what they do - but not always how to express it in a way that resonates with clients, media or audiences.

It’s brand strategy, storytelling and PR insight rolled into one - giving you the clarity and confidence to communicate what you stand for across your website, social media, marketing, and thought leadership.

What we’ll do

We start with a short audit of your current messaging - your website, creds deck, socials and other touchpoints - to spot the gaps and opportunities.

Then we come together for a half-day workshop where we’ll dig deep into your purpose, vision, values, audience and point of view.

Who it’s for

  • Founders who want to communicate their vision with clarity

  • Creative studios and agencies looking to refresh their positioning

  • Purpose-led brands preparing to launch or rebrand

  • Leaders who know they have something to say - but need help articulating it

From there, I’ll build a bespoke positioning toolkit that you can use straight away, including:

  • Your brand story and positioning statement

  • Key messages and proof points

  • Tone of voice and vocabulary guide

  • Founder bio / company overview

  • Core POV and thought leadership themes

  • Example op-ed and content ideas

  • Implementation checklist for owned channels

What you’ll walk away with

  • A clearly defined positioning and messaging framework

  • A ready-to-use toolkit for website, socials and PR

  • A fresh sense of direction and confidence in how you talk about your brand

  • Tangible ideas for owned content, op-eds and visibility opportunities

Why me

I’m Ellie Glason - a PR director with over 14 years’ experience helping purpose-driven brands find their voice and share it with the world. After running campaigns for some of the UK’s most creative agencies and brands, I designed this process to bring the same strategic storytelling power to founders and teams who want clarity without a long-term PR retainer.

Investment

£2,500 + VAT
Includes pre-workshop audit, half-day live session, and a bespoke strategy toolkit delivered within 10 working days.

Next steps

If you’d like to be one of the first to experience the workshop before its official launch in January, I’m offering a small number of discounted beta sessions in November & December in exchange for feedback and testimonials.