The Bloody Big Brunch/ Period Poverty Research

01 — Project details

The research partner for this campaign, my team ran research which explored the cost impact of sanitary products on women and girls, and revealed a sharp increase in period poverty in the UK.

The research was designed to support and amplify The Bloody Big Brunch, a high-profile awareness-raising event. Our objective was to leverage data-driven insights to drive media coverage and public discourse around this critical issue.

Collaborating with Hey Girls via John Doe, I oversaw the research project, ensuring that the data and analysis were robust and compelling. The findings were crafted into media hooks that aligned with Women's History Day, creating a seamless narrative for both traditional media and social platforms.

This multi-channel approach ensured the issue reached a broad audience, with a focus on raising awareness and driving engagement on period poverty

02 — Outcome

The research secured coverage in over 20 outlets, including Mail Online, Metro, The Mirror, and The Scottish Herald. Social media buzz was such that the The World Health Organisation tweeted the findings, extending the campaign’s reach globally.

Overall, the campaign elevated public awareness of period poverty and positioned The Bloody Big Brunch as a major event for advocates - and in the years since, many organisations and schools now supply free sanitary products as standard, and VAT was finally removed from these products in January 2024.