Perspectus Global / Strategic PR for Agency Growth

01 — Project Details

The objective was to position Perspectus Global as the leading research provider for the PR industry and increase inquiries from PR agencies seeking research-driven insights.

My campaign was two-fold: I established an ongoing strategic partnership between Perspectus Global and the Public Relations and Communications Association (PRCA), ensuring the agency's involvement in producing key industry reports. I also oversaw PR activity to secure consistent media coverage in both consumer and trade press.

The collaboration with the PRCA resulted in Perspectus Global being the primary research partner for the PRCA's annual Digital Report, the US PR & Comms Census, and the UK PR Agency Barometer. I managed the production and release of these publications, ensuring they received high-profile coverage. Simultaneously, I led Perspectus Global's overall PR efforts, strategically placing thought leadership content and research findings in trade and consumer media outlets to build brand visibility.

02 — Outcome

As a direct result of these efforts, Perspectus Global saw a 62% increase in inquiries from PR agencies, and a revenue increase of 30%. Consistent media coverage improved the agency’s SEO, drove web traffic, and generated new client leads. The sustained visibility in trade and consumer press solidified Perspectus Global’s position as an industry leader. See examples of some of the coverage here, here, here, here and here]