Perspectus Global Newsgen / Most Annoying Words
01 — Project details
Our goal was to raise awareness of Perspectus Global as a leading research company that creates viral, data-driven stories, positioning it as a trend-focused expert capable of delivering media-worthy insights. As Division Director of Perspectus Global, I led a project to showcase our expertise in consumer-focused stories. We polled 2,000 Brits to find the most annoying words, a topic designed to resonate with popular culture, humour, and media appeal.
To add depth, we involved neuroscientist Dr. Rachel Taylor, who explained why certain words trigger visceral reactions, making the story more compelling, resulting in a robust report.
02 — Outcome
The campaign secured 34 media placements, including major outlets like Mail Online, The Guardian, BBC News, and ITVX. This widespread coverage not only amplified Perspectus Global’s profile but demonstrated its ability to create engaging, shareable stories.
This successful campaign led to a 15% increase in website traffic, an a 32% boost in new business enquires.
Although our service was B2B, we knew our target audience - PR Agencies - had a keen interest in engaging news stories, which is why we targeted consumer and lifestyle media.
34+
pieces of coverage
15%
increase in website visitors
32%
increase in new business enquiries
8
clients mentioned they'd enjoyed the coverage