How to Lead PR Campaign
01 — Project details
The objective of this mini campaign was to help drive awareness of leadership coach Kate Waterfall Hill's debut book, and position her as a thought leader in the field of leadership and work culture. It was a mass engagement campaign, targeting both consumer and trade outlets.
02 — Outcome
In the equivalent of 4 days of work, I created tailored content including multiple news angles, and outreached to media, resulting in 7 quality hits, including 3 leading HR podcasts, comment in HR Magazine, a live interview on BBC Radio, an interview with Muddy Stilettos, and expert tips published in the Sun's employment page.
"Ellie was highly professional throughout the campaign, and I was impressed by her lateral thinking, tenacity and excellent communication skills. Ellie exceeded our coverage targets and I'd recommend her to anyone looking for an experienced, strategic PR partner."
Kate Waterfall Hill
6
tips on how to manage someone older to you published in the Sun
3
Solo guest appearances on leading HR podcasts
200,000
listeners to the Truth Lies and Work podcast, which featured Kate for an episode
1
comment piece about what Gen Z can teach us about work, published in HR Magazine.