Forsman & Bodenfors London/ International Women's Day Insight

01 — Project details

In a senior leadership capacity, I partnered with creative agency Forsman & Bodenfors (FB) to spearhead two research-driven campaigns that aligned with their mission. The objective was to create compelling narratives that would educate, inform, and engage audiences on key issues related to International Women’s Day, while demonstrating FB’s creativity and dedication to gender equality.

My team worked closely with FB to craft data-led campaigns designed to resonate with both the media and the public. In 2022, we focused on unconscious gender bias, followed by double standards in language in 2023.

By leveraging research insights, we built narratives that generated widespread press coverage and meaningful engagement on social media, further establishing FB as a leading voice on gender equality issues.

02 — Outcome

Both campaigns were built around compelling statistics and real-world narratives, resulting in significant engagement, with increased social media interaction and a strong presence in key trade publications and across social media (See examples of press coverage here, here and here.)

The projects bolstered FB’s reputation as a forward-thinking agency, reinforcing its commitment to diversity and equality while increasing its visibility across the PR and creative industries.