01 — Project details

In early 2025, I was commissioned by digital product studio Hiyield to produce and promote their thought leadership report: Is AI the Enemy of Sustainability?

The aim was to position Hiyield as a credible voice in the digital sustainability space - and spark wider industry conversations around the environmental implications of artificial intelligence.

Working closely with the Hiyield team and the University of Exeter, I shaped the final report narrative, enhancing it with expert commentary, desk research and recommendations. She also developed and executed a media strategy designed to build brand awareness, drive downloads and engage prospective clients.

02 — Results

• 4 pieces of specialist media coverage, including Business Cornwall, Mission Lit, and Growth Hub Online.

• A guest appearance on the Ecosend podcast to discuss the findings.

• 339 downloads of the full report via the Hiyield website.

• The report has since been used by the Hiyield team in proposals and new business conversations - with positive feedback from prospective clients.

• 7 experts were interviewed and featured in the final report, adding credibility, depth, and social amplification.