01 — Project details

As Onward’s PR partner, I was tasked with ensuring the agency’s role in Galaxy’s Unhumble Project received the visibility it deserved, while using the campaign launch to raise Onward’s wider profile with key industry audiences.

The Unhumble Project was created to challenge the pressure many women feel to downplay their achievements, combining cultural insight, practical tools and purposeful brand storytelling. While Galaxy owned the consumer-facing campaign, my role was to carve out a distinct narrative that highlighted Onward’s strategic and creative contribution.

I developed and executed a trade PR launch strategy built around proactive media relations, thought leadership angles and tailored pitching to creative, advertising and retail media. This focused on themes such as brands moving from awareness to action, education as engagement and how culturally intelligent ideas can drive deeper impact.

02 — Outcome

The launch campaign secured coverage across creative, advertising and retail trade media, including placement in The Drum Ads of the Week, a feature in Creative Boom and coverage in retail sector press.

The campaign positioned Onward as the agency behind one of the season’s most culturally relevant brand launches, helping raise awareness of its capabilities among marketers, prospective clients and industry peers.

The project remains ongoing, with further feature placement and thought leadership outreach continuing beyond launch.